The uses of institutional culture : strengthening identification and building brand equity in higher education / J. Douglas Toma, Greg Dubrow, and Matthew Hartley.
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ : San Francisco :
Wiley Periodicals, Inc. ; Jossey-Bass,
c2005.
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| Series: | ASHE-ERIC higher education report ;
v. 31, no. 2. |
| Subjects: | |
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