Mass persuasion : the social psychology of a war bond drive / Robert K. Merton ; with the assistance of Marjorie Fiske and Alberta Curtis ; introduction by Peter Simonson.
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York :
H. Fertig,
2004.
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| Edition: | 1st Howard Fertig pbk. ed. |
| Subjects: | |
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