Power persuasion : moving an ancient art into the media age / Martha Cooper, William L. Nothstine.
[This book] is to provide a unique learning resource for the study of persuasion. [It is] designed ... to explain basic theories and to review a variety of research about persuasion.... Each chapter of the text emphasizes an application and critical understanding of persuasion by reference to at lea...
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Format: | Book |
Language: | English |
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Greenwood, Ind. :
Educational Video Group,
c1992.
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