Power persuasion : moving an ancient art into the media age / Martha Cooper, William L. Nothstine.

[This book] is to provide a unique learning resource for the study of persuasion. [It is] designed ... to explain basic theories and to review a variety of research about persuasion.... Each chapter of the text emphasizes an application and critical understanding of persuasion by reference to at lea...

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Bibliographic Details
Main Author: Cooper, Martha, 1954-
Other Authors: Nothstine, William L.
Format: Book
Language:English
Published: Greenwood, Ind. : Educational Video Group, c1992.
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