The conquest of cool : business culture, counterculture, and the rise of hip consumerism /

The conquest of cool : business culture, counterculture, and the rise of hip consumerism / Thomas Frank.

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Bibliographic Details
Main Author: Frank, Thomas, 1965-
Format: Book
Language:English
Published: Chicago : University of Chicago Press, c1997.
Subjects:
Marketing > United States > History > 20th century.
Advertising > United States > History > 20th century.
Advertising and youth > United States > History > 20th century.
Consumer behavior > United States > History > 20th century.
Subculture > United States.
United States > Social conditions > 1960-1980.
United States > Social conditions > 1980-2020.
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