Going viral /

We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Virality: individuals create it...

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Bibliographic Details
Main Author: Nahon, Karine.
Other Authors: Hemsley, Jeff.
Format: Book
Published: Cambridge Polity Press 2013.
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