Going viral / Karine Nahon and Jeff Hemsley.
We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Virality: individuals create it...
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| Format: | Book |
| Language: | English |
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Cambridge
Polity Press
2013.
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