The advertising business operations, creativity, media planning, integrated communications /

The contributors to this volume are a mixture of academics and professionals from around the world. They address agency operation, creativity, media planning, operations and speciality advertising.

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Bibliographic Details
Other Authors: Jones, John Philip.
Format: Electronic Online Resource eBook
Published: Thousand Oaks, Calif. ; London : SAGE, c1999.
Online Access:Ebook Central Academic Complete
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