The advertising business operations, creativity, media planning, integrated communications /
The contributors to this volume are a mixture of academics and professionals from around the world. They address agency operation, creativity, media planning, operations and speciality advertising.
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| Format: | Electronic Online Resource eBook |
| Language: | English |
| Published: |
Thousand Oaks, Calif. ; London :
SAGE,
c1999.
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| Subjects: | |
| Online Access: | Ebook Central Academic Complete |
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