Misbehaving : the making of behavioral economics / Richard H. Thaler.
"Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from t...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
W.W. Norton & Company,
[2015]
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| Edition: | First edition. |
| Subjects: | |
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